Macworld
The Macworld crowd did not let out its characteristic whoops of excitement

Macworld: Apple ties battery into MacBook Pro

New battery offers eight hours of operation, but is not removable from the case

Danny Bradbury at Macworld in San Francisco

Apple's big announcement at Macworld yesterday was not a new iMac, Mini or netbook, all of which had been rumoured, but a battery.

The firm announced a widely expected refresh of its 17in MacBook Pro, with a battery that the firm said will offer eight hours of operation, but which is not removable from the case.

Advertisement

The battery, based on conventional lithium polymer technology commonly found in laptops and mobile phones, has been integrated into the case to make the device thinner while increasing battery life, according to Apple senior vice president of marketing Phil Schiller.

Apple has also introduced a separate chip that monitors the power used by each cell and adjusts the charging current accordingly, which the firm says extends the life of the battery.

The Macworld crowd did not let out its characteristic whoops of excitement when Schiller announced the battery, even when he said that its capacity for 1,000 full recharges - three times the average achieved by other notebooks - would give the average battery a five-year life.

However, one Mac customer from the show floor was sceptical of the claims. " Apple says five years, but for some it might only be two or three," he said. " Look at the way guys like us travel."

Apple will offer a £135 take-back and replacement service for the battery.

The keynote was decidedly low-key this year, being Apple's last following a decision to pull out from the IDG-run show. Other than the MacBook Pro, the company concentrated on enhancements to its iWork package, including a beta version of iwork.com.

The service lets users share iWork files, including those in Microsoft Office format, and to comment on each other's work.

Glaringly absent at Macworld were refreshes of the now ageing Mac Mini and the iMac desktop lines.

  • Have your say
  • Send to a friend
  • Print
  • Digg
  • Reddit
  • Share

Do you agree?

Further reading

iphone

Macworld: WebEx collaboration now available on iPhone

Workers now able to collaborate on Apple's iPhone 3G and iPod touch

Apple iTunes

Macworld: Apple iTunes tracks go DRM-free

And downloads now possible over 3G

Macworld: Apple users gain more Skype functionality

Skype 2.8 Beta for Mac readied for launch at Macworld

Steve Jobs ends cancer rumours

Apple chief admits to 'nutritional problem' and will remain at the helm during treatment

Related whitepapers

Related jobs

Most watched

iPhone

Video Review: iPhone 3GS

We put Apple's latest iPhone through its paces

V3.co.uk weekly debrief, 5 Feb 2010

This week we cover the continuing controversy surrounding the Orange T-Mobile deal

Analysis and Reports

Using managed services to protect mobile data users from the latest security threats

Counting the cost of data security: the benefits of secured mobile services

Shifting Disaster Recovery targets with SharePoint and SQL server configurations

Using a hostbased recovery system for mission-critical systems

Poll

Adobe Flash poll

Adobe Flash poll

Do you agree with Steve Jobs about Flash being buggy?

View poll results

Advertisement

White paper library

Keep up to date with the latest products, services and technologies from the world's leading IT companies; IThound.com brings you over 6,000 white papers, case studies and analyst reports.

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Enter email address to edit your newsletter preferences

Job of the week

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Hiring now on ComputingCareers:

Related IT jobs

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Advertisement

Spotlight

Windows 7

Microsoft denies Windows 7 battery problems

Replacement warning functioning normally, claims software giant

Safer Internet Day

Safer Internet Day highlights online threats

Annual initiative warns of phishing, ID theft and social network...

AMD Fusion

AMD details Fusion innovations at ISSCC

Forthcoming chip with four CPU and one GPU cores will...

MSI Wind U135

Review: MSI Wind U135 netbook

A decent netbook incorporating the latest Intel technology in a...

Primary Navigation