AT&T is to partner with Radio Shack for a new 3G netbook offering, in
which the US electronics retailer will begin carrying the Acer Aspire device in
its stores at a cost of $100.
In exchange, users will have to sign up for a two-year 3G data contract with
AT&T. Without the contract, the Aspire One would sell for $350. The
promotion is set to run in the US from 14 December until Christmas Eve.
The companies hope that the deal will further speed up the adoption of
netbooks, which use wireless broadband networks for web and data connections. If
successful, the programme could signal a new trend in netbook services and
sales.
US telcos and retailers have long offered subsidised mobile phone deals with
service contracts, but the tactic has yet to catch on in the burgeoning netbook
market.
"Many people internationally are already enjoying the portability, on-the-go
connectivity and affordability of this emerging new technology," said Radio
Shack executive vice president of merchandising Peter Whitsett.
"Helping people stay connected during these challenging economic times
illustrates our continued commitment to meeting their personal technology needs
affordably."
Do you agree?
Have your say on this article