Yahoo
Yahoo is trying to refocus its business and trim many of its operations

Yahoo hands off webcasting business to CBS

CBS Radio to take over Launchcast service

Shaun Nichols in San Francisco

Yahoo is planning to transfer control of its web-based Launchcast Radio service to CBS Radio in 2009.

The handover will involve around 150 Launchcast stations, bringing CBS Radio's webcast portfolio up to roughly 300 stations.

Advertisement

As part of the move, Yahoo plans to discontinue its own music player in favour of a new CBS Radio branded browser-based player.

The new player will add support for the Firefox and Safari browsers and will allow Mac users to access the former Launchcast stations, which had previously been limited to Internet Explorer.

"Launchcast Radio stations have a sizeable and loyal following and we are thrilled to expose them to an ever greater depth of content offerings," said David Goodman, digital media and integrated marketing president at CBS Radio.

"Partnering with Yahoo ensures that advertisers will be able to reach the greatest possible audience as we leverage our local and national salesforce to create distinctive campaigns and one-of-a-kind integrated opportunities."

The move is the latest in an ongoing project by Yahoo to refocus its business and trim many of its operations in the midst of a rough 2008.

As early as 2006, Yahoo executives had complained that the company was spread too thinly over various markets and would need to restructure around its more profitable ventures.

Refocusing the company was also a major goal of former chief executive Jerry Yang, who recently stepped down in the aftermath of failed buyout talks with Microsoft, an unsuccessful search deal with Google and economic trouble which led to 1,500 layoffs.

  • Have your say
  • Send to a friend
  • Print
  • Digg
  • Reddit
  • Share

Do you agree?

Related whitepapers

Related jobs

Most watched

iPhone

Video Review: iPhone 3GS

We put Apple's latest iPhone through its paces

V3.co.uk weekly debrief, 5 Feb 2010

This week we cover the continuing controversy surrounding the Orange T-Mobile deal

Analysis and Reports

Using managed services to protect mobile data users from the latest security threats

Counting the cost of data security: the benefits of secured mobile services

Shifting Disaster Recovery targets with SharePoint and SQL server configurations

Using a hostbased recovery system for mission-critical systems

Poll

Adobe Flash poll

Adobe Flash poll

Do you agree with Steve Jobs about Flash being buggy?

View poll results

Advertisement

White paper library

Keep up to date with the latest products, services and technologies from the world's leading IT companies; IThound.com brings you over 6,000 white papers, case studies and analyst reports.

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Enter email address to edit your newsletter preferences

Job of the week

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Hiring now on ComputingCareers:

Related IT jobs

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Advertisement

Spotlight

Neil Sanderson

Interview: Microsoft UK virtualisation chief Neil Sanderson

Sanderson outlines Microsoft's plans for Hyper-V, cloud computing and virtual...

Google

Google moves into social networking with Buzz

Facebook gets opposition in consumer and enterprise spheres

Nvidia

Nvidia pitches Optimus as prime notebook platform

New system pairs onboard and discrete chips

OpenDNSSEC

OpenDNSSEC service goes live

New security project encrypts Domain Name System traffic

Primary Navigation