Online spending on Thanksgiving and Black Friday has shown a slight rise,
partially allaying fears of an
overall
slump in internet sales.
Spending was up two per cent on last year which, while not much, was better
than some were expecting. Overall Americans spent $822m (£553m) in the 48-hour
period, according to internet monitoring firm comScore.
"Early reports suggest that Black Friday sales in retail stores were slightly
better than anticipated in this depressed retail climate, and this performance
apparently extended to the online channel which saw sales on Thanksgiving Day
and Black Friday combined increase two per cent versus a year ago," said
comScore chairman Gian Fulgoni.
"It is probable that on Black Friday consumers responded positively to the
very aggressive promotions and discounts being offered in retail stores, so it
will be important to see how they respond to similarly attractive deals being
offered online on Cyber Monday, the traditional kick-off to the online holiday
shopping season."
However, many commentators are worried that, while spending will be up,
profits for sellers may be falling. This year saw huge savings offered both
online and offline, including HP cutting the price of some notebooks by up to 40
per cent.
Cyber Monday is seen as an important bellwether for the retail industry. In
the past three years the spending growth rate for that day has mirrored the
figure for the entire holiday season to within an average of less than one per
cent.
"With so much volatility right now in the variables that influence consumer
spending, predicting where this online holiday season will end up has been far
more challenging than in previous years," said Fulgoni.
"That said, Cyber Monday may well prove to be an important indicator of
whether the decline in spending during the first few weeks of the online holiday
season will continue for the balance of the year."
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