Online monitoring company ComScore is reporting that online spending has
dropped for the first time since records began.
Spending for the first 23 days of November was down four per cent on the same
period last year. So far in 2008 $8.2bn (£5.31bn) has been spent online,
compared to $8.51bn (£5.51bn) last year.
"Despite the recent reprieve that plummeting gas prices have given American
consumers, the depressed and volatile stock market, declining housing prices,
inflation and the weak job market all represent dark clouds hanging over their
heads this holiday shopping season," said comScore chairman Gian Fulgoni.
"With consumer confidence low and disposable income tight, the first weeks of
November have been very disappointing, with online retail spending declining
versus a year ago.
"It is also likely that some budget-conscious consumers are planning to wait
until later in the season to take advantage of retailers' even more aggressive
discounting."
ComScore is predicting that overall sales for Christmas will not grow, but
may not decline. Last year online sales grew 19 per cent on the previous year
but sales this year have grown only nine per cent so far.
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