Sales graph
Corporate buyers are sticking to known systems in difficult times

Corporate PC buyers becoming risk averse

Economic woes make bold steps unlikely

Iain Thomson in San Francisco

The worsening economic climate has led many computer buyers to become much more risk averse in their buying decisions, according to system builders.

Corporate buyers are sticking as much as possible to known systems to avoid having to try new technological approaches that may fail.

Advertisement

The resulting decisions are most likely to centre on using existing expertise rather than investing in unknown systems.

"Risk aversion is key to the buying decision," George Reitz, vice president of sales at Rackable Systems, told vnunet.com.

"Buying criteria have changed from the past when it was pure price-to-performance. Now everyone looks at the risk aversion angle."

Chip maker AMD is hoping that this attitude will make its forthcoming Shanghai processor much more attractive to buyers and system builders.

The 45nm chip can be swapped with existing Barcelona server processors with nothing more than a BIOS change, according to the firm.

"The elephant in the room at the moment is the economy," Burke Banda, US marketing manager for servers and workstations at AMD, told vnunet.com.

"It is one of the most telling pieces of feedback we are getting on infrastructure. It is a time for them to be risk averse by sticking to technology they are familiar with."

System builders have also said that retaining socket compatibility is helping them maintain control over inventory.

Philip Pokorny, chief architect at Linux high performance computing system builder Penguin Computing, told vnunet.com that he is very positive about the new AMD chip.

"I have a stock of motherboards that I have been using for Barcelona," he said. "I can make those motherboards Shanghai-capable very easily and continue shipping them."

  • Have your say
  • Send to a friend
  • Print
  • Digg
  • Reddit
  • Share

Do you agree?

Related whitepapers

Related jobs

Most watched

Xperia X1

Video Review: Sony Ericsson Xperia X1

First Looks Editor Ian Williams gets hands on with the Sony Ericsson Xperia X1

HTC Hero

Video: HTC Hero launch

Handset maker unveils its latest Android-based smartphone

IT white papers

Search white papers

Top categories

Poll

Poll: Summer smartphones

Poll: Summer smartphones

Which smartphone will you be taking to the beach this summer?

View poll results

Advertisement

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Enter email address to edit your newsletter preferences

Job of the week

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Hiring now on ComputingCareers:

Related IT jobs

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Spotlight

firefox logo

In Pictures: Firefox 3.5

Screenshots from Mozilla's latest Firefox web browser

BT

BT scraps Phorm rollout

Telco claims to be too tight on resources to support...

Nokia

Nokia denies Android smartphone rumours

Mobile phone giant insists it will stick with Symbian

Second Life

Second Life seeks to mix the real and virtual worlds

Linden Lab unveils plans to integrate with social networks and...

Primary Navigation