The US Department of Justice has received details of a new version of the
proposed advertising search deal between Google and Yahoo, according to reports
in The Wall Street Journal.
Under Google's AdSense for Search programme, which the two firms arranged
earlier this year, Yahoo will display search ads sold by Google and take a share
of the revenue.
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But the plan met with criticism, particularly from Microsoft which suggested
that the deal would give Google an increased monopoly in the online advertising
market.
Reports now claim that the advertising deal will be for two years, rather
than 10, and that the money Yahoo generates from the arrangement will be capped
at 25 per cent of its revenue.
The stricter deal terms should increase the probability of the Justice
Department's sanctioning the agreement.
Yahoo has always maintained that its intention was to strengthen shareholder
value. The initial agreement with Google was formed just as Microsoft's proposed
acquisition of Yahoo fell through.
In separate news, Yahoo announced today that it is to close Yahoo Live, which
is run by the firm's Brickhouse division.
"It is with great sadness that I share the news that Yahoo Live, a Brickhouse
project in social broadcasting, will be going off the air on 3 December 2008,"
said Yahoo developer Keith Thornhill in a
Yahoo
Live Blog posting.
"Our mission on the Brickhouse team is to quickly develop product ideas that
can add value to Yahoo as a whole. To do this effectively we constantly evaluate
our early-stage products and sometimes have to make the hard decision to move on
in order to continue exploring new territory and developing new products."
A
separate
blog posting shows that Yahoo intends to focus its efforts on a location
monitoring application known as Fire Eagle.
Yahoo has a new
Fire
Eagle App Gallery, which will allow users to explore applications that work
with Twitter, Nokia devices and Apple's iPhone.
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