SAP has revealed plans to extend its partnership with Research In Motion
(RIM) to other mobile providers.
The firm's deal with the BlackBerry maker is just the beginning, Mike de la
Cruz, mobile and analytics senior vice president at SAP, told customers at an
event in Wembley Stadium as part of SAP's World Tour 2008 road show.
"We will take the innovation we have with RIM and move this forward," said
Cruz.
The RIM partnership, agreed in May 2008, allows BlackBerry users to access
SAP applications from their device.
SAP said that it intends to push its partner network to new boundaries. "SAP
is transforming and this is not only about changing our product line but about
changing our business partner strategy," Cruz explained.
The company is being driven to become more relevant to mobile users because
the smartphone has developed as the main interface for business transactions,
according to Cruz.
He explained that the large take-up in emerging markets means that developing
countries are skipping the phase where business is conducted on a PC and
performing all business operations on their mobile devices.
Cruz added that key to SAP's partnerships with mobile providers would be the
development of 'push' SAP applications.
A push mode allows an 'always on' notification of email, rather than the
traditional 'pull' mode in which users must establish a connection with their
network by logging in to personal web applications.
RIM was a pioneer of push email with its BlackBerry Enterprise Server (BES)
monitoring email servers. When the BES registers a new email for a BlackBerry
user, it pulls a copy and then pushes it to the BlackBerry device over the
wireless network.
"We are increasingly seeing a mobility scenario where users want a push mode
so they don't forget their information," said Cruz. "SAP information should be
pushed to users just like their email is."
Cruz added that the final part of the mobile strategy will be to enable
business users to push data from their SAP CRM applications directly to a
customer. "The technology is there already, we just need to bring it to our
customers," he concluded.
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