Wal-Mart is the latest music vendor to shut down its legacy digital rights
management (DRM) system, prompting warnings of potential lost purchases.
The company is advising users to back up any songs which are currently
running with the company's DRM software.
When the company shuts down its licensing servers on 9 October, users will be
unable to verify new machines or transfer songs to other systems.
Wal-Mart has been selling DRM-free files for
more
than a year through its online service. The new files are being distributed
as clean MP3 files, whereas the DRM-equipped songs and videos were encoded in
the WMA format.
"DRM-protected music has been a sensitive issue and we recognise how
confusing it can be to customers," lead music buyer Tom Welch said in a
blog
posting.
"We sincerely apologise for any confusion or frustration our initial email
has caused you, and we hope this post and the below points clarify some
confusion and alleviate some frustration."
Wal-Mart is hardly the first company to encounter such a problem while
transitioning away from DRM-laden systems.
Because the system requires a remote server to authorise machines and devices
to play files, users are often left out in the cold when a company dumps a DRM
standard and eventually shuts down its systems.
Microsoft faced the same problem earlier this year when it decided to
shut
down its MSN Music DRM servers and similarly warned users to back up all
purchases from the defunct service. The company ended up extending the service
for three more years.
A short time later, Yahoo faced a similar situation with its Music Unlimited
DRM servers. The company eventually decided to reimburse customers for their
purchases.
The Electronic Frontier Foundation (EFF) criticised Microsoft and Yahoo for
their initial handling of the situations, and the group had similarly harsh
words for Wal-Mart.
"We have warned music fans for years that they could lose their DRM-wrapped
music if vendors decided to withdraw support for it. So we are not surprised
that three major vendors have done just that," said EFF staff attorney Corynne
McSherry.
"What is surprising is that Wal-Mart has not learned from MSN Music and Yahoo
Music and made some effort to make things right with its customers."
As in the previous cases, the EFF is asking Wal-Mart to issue an apology to
customers, offer refunds, and start a programme to ensure that customers have
proof of purchase for their DRM-equipped downloads.
Do you agree?
Have your say on this article