The
Information
Commissioner's Office (ICO) has said that the Liberal Democrat Party has
fallen foul of online privacy laws, following an investigation into its use of
automated phone calls to gather support.
The privacy watchdog explained that, during the past week, a large number of
recorded message phone calls from party leader Nick Clegg had been made to
encourage support for the Liberal Democrats.
These calls constituted direct marketing and were in breach of the Privacy
and Electronic Communications Regulations, according to the ICO.
The ICO added that it had received complaints from individuals who said that
the calls were unsolicited. Regulations prohibit the use of automated
unsolicited direct marketing calls to any individual who has not previously
given their consent.
David Smith, Deputy Information Commissioner, said: "Many people find
unsolicited automated calls particularly intrusive and annoying so it is
important that any organisation making such calls ensures that individuals have
given their consent before they are targeted."
Having received an enforcement notice from the ICO, the Liberal Democrats
have 30 days to stop making the calls.
Do you agree?
Have your say on this article