Yahoo
is touting a new search feature which allows users to listen to full-length
songs while searching for artists.
The company has tapped music service
Rhapsody
to provide the songs, which will be offered in their entirety to users when
running a Yahoo search.
The songs are displayed in a collapsible player that appears on the bottom of
the screen via Yahoo's FoxyTunes player.
Users who do not have a Rhapsody subscription will be limited to 25 plays
over a 30-day period.
When the maximum number of plays has been reached, the service will be
limited to 30-second song clips. Rhapsody subscribers will not have a limit to
the number of plays on the service.
The two companies hope that the deal will make it easier for users to access
the Rhapsody service and expand Yahoo's reach in the online music market.
For Yahoo, the aim is to provide an alternative to services such as iTunes
which provide a dedicated application or service in order to download and play
online music.
"It is part of our vision at Yahoo Music to make the web playable by removing
the barriers that prevent people from clicking play and hearing music online,"
explained Michael Spiegelman, head of Yahoo Music.
Rhapsody vice president of business management Neil Smith said that the deal
will allow his company to further its reach on the web.
"The integration of Rhapsody playback into Yahoo search is a major step
toward our goal of delivering 'music without limits' to consumers across the
web," said Smith.
"The integration between Rhapsody and Yahoo eliminates additional steps that
previously served as a barrier to connecting consumers with artists and their
music."
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