Google is to introduce an online music search engine as it struggles to
compete in China, according to local news reports.
China's leading search engine, Baidu, has attracted a huge audience for its
MP3 search engine that many use to find pirated music online.
While the service would be offered by Google China, it would theoretically be
accessible worldwide in common with all other Google China sites.
However, the news comes as Baidu is apparently strengthening blocks on
foreign access to its MP3 and audio file search features, following repeated
legal challenges from international music companies.
Initially the service was widely accessible outside China and many foreign
music fans used it to find free and easily downloadable pirated MP3 copies of
popular Western music.
Chinese news sites Sina and 163.com both reported yesterday that Google was
planning an MP3 or music search engine for China.
The websites did not identify the source of the information, but implied that
the service would begin within the next two weeks.
A spokesperson for Google China apparently confirmed the plans but said that
Google wanted approval from record labels before going ahead, according to
comments reported by the government-controlled Xinhua news agency.
The International Federation of the Phonographic Industry (IFPI), which
represents major record labels, claimed earlier this year that China's music
business is based on "blatant violation of copyright laws".
The IFPI made the statements as it renewed a legal assault on several
companies, including Baidu, Sohu and Yahoo China, which it accused of committing
"mass copyright infringement".
Record labels have called on advertisers to boycott Baidu over the piracy
claims.
Baidu dominates China's search market with a share approaching 70 per cent
compared to about 20 per cent for Google.
The Baidu MP3 search engine, which finds links to music files, has long been
seen as one of its advantages over Google in China.
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