Nearly nine out of 10 internet searches in the UK in June were powered by
Google, compared to four per cent for Yahoo and just over three per cent for
MSN.
The latest figures from monitoring company Hitwise suggest that the divvying
up of market share moved only fractions of a per cent across the four main
players during the month.
Google's domination is slightly less pronounced in the US, where it accounted
for just over 69 per cent of all searches in June.
Yahoo, MSN and Ask.com received 19.6, 5.4 and 4.1 per cent respectively,
further highlighting Microsoft's continued desire to acquire Yahoo to jointly
tackle Google's domination.
Hitwise found that, although the figures are down slightly year on year,
search engines continue to be the primary way for internet users to navigate key
industry categories in the UK.
The figures also show that Google is becoming an increasing source of traffic
to key industries.
Most notably, the online video and social networking categories continue to
show double digit increases in their share of traffic coming directly from
Google, at 17 per cent and 28 per cent respectively.
Do you agree?
Have your say on this article