Mobile phones equipped with near field communications (NFC) technology will
generate revenues of over $75bn globally by 2013, according to Juniper Research.
The analyst firm predicts that embedding NFC into handsets will turn them
into a "mobile wallet" that will be increasingly used as a method of payment.
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O2 began
trialling
the technology in November 2007, embedding an Oyster travel card and
contactless payment card into a phone.
Juniper Research believes that this system could help drive relatively low
value purchases such as refreshments, tickets and food, and should reach a "
tipping point" by 2013.
"NFC will achieve traction initially in developed countries and regions, and
Japan is already leading the way with FeliCa-enabled phones," said Howard
Wilcox, the report's author.
"North America, western Europe and countries such as Korea, Singapore and
Australia are likely to see service take-up."
The industry will need to convince consumers and merchants of the merits of another payment mechanism
Howard Wilcox Juniper Research
The Far East & China, North America and western Europe are expected to be
the biggest adopters, representing nearly 90 per cent of the market by 2013,
according to the report.
Although only a handful of NFC-enabled phones will ship next year, the market
will begin to ramp up from 2010 onwards and by 2013 one in five phones should be
NFC-capable.
However, security firms have raised concerns surrounding the use of smartcard
technology as a form of payment, especially following the news that researchers
managed to
crack
the Oyster card system.
"While trial results so far have been encouraging, the industry as a whole
will need to convince consumers and merchants of the merits of yet another
payment mechanism on top of cash, cheques, credit and debit cards," said Wilcox.
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