A teardown analysis of the new
iPhone
3G has shown that Apple has boosted its profit margins on the device while
simultaneously lowering the price.
Analyst firm iSuppli estimates that the 8GB iPhone 3G costs $173 in parts and
manufacturing and costs consumers $199.
However, the handset is subsidised by the network operators and the analysts
estimate that this subsidy could be as high as $300 per handset.
"The original 2G phone was sold at an unsubsidised $499," said Dr Jagdish
Rebello, director and principal analyst at iSuppli.
"However, at a retail price of $199 for the low-end 8GB version of the new 3G
model, wireless communications service carriers will be selling the product at a
subsidised rate, using a common business model for the mobile-handset market."
This means that, with subsidies from carriers, Apple will be selling the 8GB
version of the iPhone 3G to carriers at an effective price of about $499 per
unit, the same as the original product.
Hardware is vital to Apple profits
Dr Jagdish Rebello iSuppli
The most expensive modules of the phone's hardware are the Nand Flash memory
and the improved display, according to the teardown estimates.
One of the cheaper parts is the GPS module, which the analysts estimate to
cost just $3.60 per unit.
The analysts said that previous versions of the iPhone were making
margins
of around 50 per cent per handset but that, with the subsidy from the
network providers, Apple is now making even higher margins.
"Hardware is vital to Apple profits, valuation and revenue in the consumer
electronics and wireless communications realms," said Rebello.
"In fact, two-thirds of Apple's revenue from the iPod is still derived from
hardware, while only one third is from the
iTunes
service and accessories. The second-generation iPhone is no exception."
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