Paying for transport by mobile phone will hit the mainstream within three
years, according to new research.
Mobile analyst firm Juniper Research predicted 1.8 billion mobile ticketing
transactions a year worldwide by 2011, up from 37 million in 2007.
The Far East and China are expected to be the biggest adopters, making up
nearly three quarters of the total number of transactions worldwide.
Air and rail travel will see the biggest take-up, with rail in particular
highlighted as an early success story in Western Europe, North America, the Far
East and China.
Juniper's research attributes this adoption to lower operating costs for
operators, along with shorter queuing times and greater convenience for
customers.
The analyst firm believes that mobile boarding passes, for example, could
save airlines around $500m a year.
However, the report warns of a number of major hurdles that need to be
overcome before mobile phones can act as a principal storage medium for tickets
and coupons.
Juniper said that issues around the delivery and redemption of mobile
barcodes could heavily impede the uptake of mobile ticketing.
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