Wireless social networking will revolutionise the global technology business
and reshape the global display and semiconductor industries, experts predict.
Analyst firm iSuppli said that the wireless social networking value chain
(including products, services, applications, components and advertising) will
generate more than $2.5tn in revenue by 2020.
"Over the next 10 years, mobile devices like smartphones will become the
primary channel for viewing content or accessing the internet," said Derek
Lidow, president and chief executive at iSuppli.
"Social networking will then move largely into the wireless realm, providing
the type of ubiquitous connection that consumers are demanding.
"This event will accompany the creation of a new generation of applications
that will greatly expand the appeal and utility of social networking, and will
finally generate profits for the social networking industry."
Lidow predicts that, within 10 years, the social networking business, driven
primarily by wireless devices, will transform into "must have" applications and
products for consumers and businesses.
"New intuitive applications enabled by innovative technologies introduced
from 2009 to 2015 will spur the adoption of social networking and lead to major
revenue growth in this area," he said.
According to iSuppli, the proliferation of wireless social networking
applications into these diverse areas will accompany the development of a new
generation of mobile devices.
This is expected to have a "profound impact" on key enabling technologies for
such devices, including displays, semiconductors, storage and memory.
The variety of different applications for social networking, from
collaborative games to work groups, will place increasing emphasis on display
technologies for mobile platforms.
New and emerging technologies, including touch screens, flexible displays and
integrated motion sensors, will be employed to serve the input/output needs of
these varying platforms and applications, the analyst firm predicts.
"This increased emphasis and surge in technological advancement means that
displays will emerge as the most valuable portion of the mobile device value
chain," said Lidow.
"Makers of portable wireless devices will stress differentiation via superior
display technology."
The semiconductor industry also will face "fundamental changes" as it strives
to deliver the chips that will enable wireless social networking.
Such chips will require a level of complexity that scales beyond the
limitations of Moore's Law, according to iSuppli.
Semiconductor companies will be forced to deliver highly integrated
processors that combine numerous high-performance, multi-threaded special
purpose cores.
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