Mobile
The UK leads Europe in mobile social networking on a percentage basis

UK leads in mobile social networking

810,000 UK mobile subscribers visit social networking sites

Robert Jaques

UK mobile phone subscribers are leading a global charge to take social networking to the streets, new research reveals.

Research firm Nielsen Mobile said that the UK leads Europe in mobile social networking on a percentage basis, and that the US boasts comparable numbers.

Advertisement

Approximately 810,000 UK mobile subscribers, roughly 1.7 per cent, visited social networking websites on their mobile phones in the first quarter of 2008.

Nielsen said that this percentage was slightly higher than in other major European markets, where 1.6 per cent of all mobile subscribers (4.1 million in all) accessed social networks via their phones in December 2007.

MySpace.com was the leading social networking site among PC users in the US, and also the most popular mobile internet social networking site with 2.8 million unique mobile users in December 2007.

Facebook, which has the second largest audience among social networking sites, had 1.8 million unique mobile users in December.

Social networking is already a global phenomenon, and going mobile is the next big thing

Jeff Herrmann Nielsen Mobile

In contrast, Facebook led mobile social networking sites in the UK with 557,000 unique mobile users per month in Q1 2008, while MySpace followed with 211,000.

Facebook and MySpace were also among the top social networking sites in other European countries during the first quarter of 2008.

However, MSN's Windows Live Spaces led in Italy (154,000 unique mobile users per month) and France (106,000), and ranked second in Germany (45,000) behind MySpace (52,000).

"Social networking is already a global phenomenon, and going mobile is the next big thing," said Jeff Herrmann, vice president of mobile media at Nielsen Mobile.

"In the UK and the US especially, we already see millions of users of MySpace, Facebook and other social networks interacting with their virtual spaces while on the go.

"Consumer demand for mobile social networking may be a significant driver of mobile service pricing models as evidenced by Vodafone UK's recent move to offer unlimited internet access as a standard feature of its new monthly mobile price plans. "

  • Have your say
  • Send to a friend
  • Print
  • Digg
  • Reddit
  • Share

Do you agree?

Related whitepapers

Related jobs

Most watched

Xperia X1

Video Review: Sony Ericsson Xperia X1

First Looks Editor Ian Williams gets hands on with the Sony Ericsson Xperia X1

HTC Hero

Video: HTC Hero launch

Handset maker unveils its latest Android-based smartphone

IT white papers

Search white papers

Top categories

Poll

Poll: Summer smartphones

Poll: Summer smartphones

Which smartphone will you be taking to the beach this summer?

View poll results

Advertisement

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Enter email address to edit your newsletter preferences

Job of the week

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Hiring now on ComputingCareers:

Related IT jobs

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Spotlight

Twitter

Twitter charges are bad idea, say V3.co.uk readers

Over a third insist the service should remain free for...

great wall of china

Podcast Special: Views from the Valley

The hottest stories from the US, including news of China's...

Mobile phone charger

Top 10 articles, 3 July 09

Free upgrades for Windows 7, and standard mobile phone chargers...

Red Hat

Red Hat beta builds on virtualisation plans

Kernel-based Virtual Machine virtualisation added to latest Enterprise Linux beta

Primary Navigation