Yahoo to trial Google adSense search ads

The enemy of my enemy is my friend

Ian Williams

Search engine Yahoo has announced plans to trial Google AdSense for Search service, which will deliver relevant Google ads alongside Yahoo's search results.

The two-week test will apply only to traffic from Yahoo users in the US and will be limited to no more than three per cent of Yahoo search queries.

Advertisement

Furthermore, it will not include Yahoo's extended network of affiliate or premium publisher partners.

According to Yahoo, the move is part of its exploration of strategic alternatives to maximise stockholder value, including exploration of potential commercial business arrangements.

By collaborating so closely with Google many are seeing this as deliberate slight to Microsoft, which has launched an aggressive take-over bid for Yahoo in an attempt to counter Google's dominance in the search engine market.

Microsoft has expressed concern that any potential deal between Yahoo and Google would give Google a more than 90 per cent share of the search advertising market, thereby raising competition and regulatory issues.

Yahoo has stressed that the trial does not necessarily mean that Yahoo will join the AdSense for Search program or that any further commercial relationship with Google will result.

However, following threats from Microsoft regarding the potential acquisition, many analysts believe Yahoo is searching for as many friends as possible to stave of Redmond's advances.

  • Have your say
  • Send to a friend
  • Print
  • Digg
  • Reddit
  • Share

Do you agree?

Related whitepapers

Related jobs

Most watched

HTC Hero

Video: HTC Hero launch

Handset maker unveils its latest Android-based smartphone

Xperia X1

Video Review: Sony Ericsson Xperia X1

First Looks Editor Ian Williams gets hands on with the Sony Ericsson Xperia X1

IT white papers

Search white papers

Top categories

Poll

Poll: Summer smartphones

Poll: Summer smartphones

Which smartphone will you be taking to the beach this summer?

View poll results

Advertisement

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Enter email address to edit your newsletter preferences

Job of the week

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Hiring now on ComputingCareers:

Related IT jobs

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Spotlight

Twitter

Twitter charges are bad idea, say V3.co.uk readers

Over a third insist the service should remain free for...

great wall of china

Podcast Special: Views from the Valley

The hottest stories from the US, including news of China's...

Mobile phone charger

Top 10 articles, 3 July 09

Free upgrades for Windows 7, and standard mobile phone chargers...

Red Hat

Red Hat beta builds on virtualisation plans

Kernel-based Virtual Machine virtualisation added to latest Enterprise Linux beta

Primary Navigation