TV set
Six out of 10 Brits feel that TV design is important in the home

TVs dictating interior design decisions

Men are twice as likely as women to choose a particular TV style

Ian Williams

TVs are increasingly becoming a focal point in UK living rooms, according to a survey by electronics manufacturer LG which has just launched a designer TV range.

Six out of 10 Brits feel that TV design is important in the home, and two thirds said that TVs are key to the "flow within their homes".

Advertisement

The research claims that men are now twice as likely as women to choose a particular TV style owing to the effect it has on interior design.

LG said that women traditionally led the decision-making process when it came to home furnishings, but the study reveals that men are now taking a more prominent role in defining the look and feel of the living space.

"The television was always historically stuck in the corner of the living room with little or no thought as to how it fitted in with its surroundings. As long as its content was watchable it fulfilled its purpose," said Anthony Yang, general product manager at LG Electronics.

"As interior design becomes increasingly integral to our homes we are also seeing the more prominent role TV design is playing. Design is now critical to consumers when making a purchasing decision."

TV design is now critical to consumers when making a purchasing decision

Anthony Yang General product manager, LG Electronics

Yang claimed that the findings are backed up by reports from retailers, attributing some of this to the increasing popularity of interior design programmes such as 60 Minute Makeover and Changing Rooms.

Within the UK, it seems that Londoners are the most aesthetically astute when making TV buying decisions. Some 55 per cent are likely to include aesthetic design in their requirements list when buying a new TV.

Unsurprisingly, size is more important to men than to women. Around 78 per cent of men cited screen size as a defining factor when buying a flat-panel TV, compared to 71 per cent of women.

  • Have your say
  • Send to a friend
  • Print
  • Digg
  • Reddit
  • Share

Do you agree?

Further reading

Vodafone

Vodafone customer gets £11,000 bill

Downloading TV shows while abroad proves expensive

LG breaks UK monitor resolution record

10,000:1 – a bit over the top for documents

Samsung denies LCD rift with Sony

Joint venture to be expanded, despite Sony deal with Sharp

LCD TVs now outselling CRTs

TV revenues reach record high of $100bn in 2007

Related whitepapers

Related jobs

Most watched

Summit: Salesforce.com on SaaS and information overload

How web services contribute to data headaches

V3.co.uk weekly debrief, 13 Nov 09

This week we discuss the inaugural V3.co.uk Summit

Analysis and Reports

Remote access - Three steps to getting connected

3.4 million UK professionals now work from home – is your company equipped?

Cost benefits of a global collaboration network

This white paper is a must read for organisations looking for evidence of the bottom-line benefits of high-definition video and voice communications

Poll

Impact of Information Overload poll

Impact of Information Overload poll

What is the biggest problem your firm faces as a result of the data explosion?

View poll results

Advertisement

White paper library

Keep up to date with the latest products, services and technologies from the world's leading IT companies; IThound.com brings you over 6,000 white papers, case studies and analyst reports.

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Enter email address to edit your newsletter preferences

Job of the week

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Hiring now on ComputingCareers:

Related IT jobs

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Advertisement

Spotlight

V3.co.uk weekly debrief, 13 Nov 09

This week we discuss the inaugural V3.co.uk Summit

Fingers on keyboard

New Flash vulnerability discovered

Web sites could be vulnerable to Flash attacks

Chris Adams

Summit: Microsoft Office to the rescue

Chris Adams, Office Client product manager for Microsoft UK, explains...

Illegal downloader

Industry and human rights campaigners united in opposition to "three strikes" plan

Critics says government proposals to curb illegal downloading are unworkable...

Primary Navigation