The annual CeBIT technology show kicked off in Hanover today with global
warming firmly at the top of the agenda.
Ernst Raue, a board member at
Deutsche
Messe, which organises the event, highlighted a broad international line-up
of contributors bringing together all the key activities of the ICT industry.
Exhibitors will be presenting services, products and innovations addressing
energy efficiency in the ICT industry at CeBIT's Green IT Village.
"The world's largest trade show for the digital industry provides the right
international platform for an issue that affects the whole ICT sector," said
Sven-Michael Prüser, vice president at Deutsche Messe.
"We want to show how the application of ICT solutions can save power, and
that investing in green IT is an obvious step for anyone interested in reducing
energy costs and contributing to climate protection."
Taking centre stage at the Green IT Village is the green networked office
display, which enables a direct comparison of energy efficient applications in
the work environment with customary applications.
The model demonstrates the enormous energy resources currently consumed in
the average office, and shows how the same office operations could be performed
with energy efficient ICT solutions.
"The aim is to show every single visitor that they can make a personal
contribution to climate protection and cost reduction," said Prüser.
A total of 5,845 exhibitors from 77 countries will present products,
solutions and innovations for the ICT industry at this year's show. The
exhibitor stands and special displays cover an area of 241,000 square metres.
Raue said that CeBIT remains an international event, with 3,000 exhibitors
from outside Germany helping to maintaining its function as a flagship trade
show for the entire digital industry.
However, exhibitor numbers are down from 6,153 at last year's show, which
Raue attributed primarily to economic factors.
"The weak dollar has dramatically pushed up costs for exhibitors from
important ICT countries," he said.
"On top of that, exhibitors from a number of countries are now liable to pay
German VAT at the full new rate. Despite the increased appeal of CeBIT, we have
not been able to absorb these price increases."
Another factor affecting the show, according to the organisers, is the
changing IT manufacturing landscape.
"China has overtaken Taiwan for the first time in the history of CeBIT as the
largest foreign exhibitor region with 500 exhibiting companies. Many hardware
manufacturers are shifting their production from Taiwan to China," said Raue.
France has a record participation this year as the event's Official Partner
Country. "150 companies from the French ICT industry are coming to CeBIT 2008.
The audience response to CeBIT in France has been fantastic," said Raue.
The show will also play host to the German-French IT Summit on 4 March, which
is due to be opened by Michael Glos, German Federal Minister of Economic
Affairs.
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