Modu Mobile
Modu Mobile is pushing a new type of modular handset

Manufacturer slams expensive modern mobiles

Users paying a hefty price for mediocre functions and features

Matt Chapman at NetEvents, Barcelona

Modern mobiles phones are overpriced and suffer from trying to be a jack-of-all-trades, according to the manufacturer of a new type of modular handset.

"You buy everything but the sink today," Zack Weisfeld, vice president of marketing at Modu Mobile, told vnunet.com.

Advertisement

"When you buy a phone you have everything crammed in and you're paying a pretty hefty price for all these functions and features when they're really not best-of-breed and are hard to use."

Weisfeld added that users are bound by contracts and expensive devices which they cannot change as often as they would like.

Dov Moran, chief executive of Modu Mobile, explained that people had turned to a single handset because they did not want to carry several devices at the same time.

"When you have one device you cannot get the best-of-breed and you are actually getting a device which is a combination of very mediocre subsystems," he told vnunet.com.

When you have one device you are getting a combination of very mediocre subsystems

Dov Moran Chief executive Modu Mobile

"It is not the best camera and it is not the best GPS and it is quite a lousy MP4 player and it is too small to have email and not convenient to watch video and it is too large to feel comfortable in your pocket."

Dov claimed that the idea behind Modu, a tiny mobile phone that slots into different 'jackets' to provide different functions, is to have a single device that could turn into whatever dedicated handset users needed it to be.

"We want to have one device, but one device that can be the best camera, with the best MP4 player and with the ability to do email or browsing, but its main functionality will be a camera," he said.

"Or it could be an MP4 player with a large display that would allow you to do wonderful browsing on the internet, but maybe doesn't have the best camera because it's not the most important thing for you."

Moran said that getting the best of everything in one device was not possible because of conflicts with size and features.

He claimed that the Modu device solved that problem. "You can really choose and have different bits at different times of the day," Moran said.

"During the day emails may be very important to you because you are an email person, or if you are a young student you want to have the best music.

"But maybe when you go to a movie in the evening you really don't intend to do email or to listen to music so the best thing is to have a very small device in your pocket to simply allow communication."

Weisfeld also questioned the credentials of fashion-branded handsets. "LG, Samsung and other companies have fashion-branded phones. There's a logo on the phone and it takes about 18 months to do that, which is not fashion," he said.

"The whole concept with Modu is to get the process with these big fashion companies where they create collections of Modu jackets that will fit their winter, summer, autumn collections with fabric, colours and expressions and really bring it to market in a very different way than it is today."

  • Have your say
  • Send to a friend
  • Print
  • Digg
  • Reddit
  • Share

Do you agree?

Further reading

Modu Mobile

Israeli boffins create world's smallest phone

For those that like titchy tech

Mobile phone

Europeans hang up on the landline

Mobile calls to overtake fixed-line this year

NEC trials femtocells with mobile operators

Technology to drive 3G services, reduce churn and lower operational costs

Motorola accused of 'glamorising' violence

But ASA rules Razr 2 adverts are not offensive

Related whitepapers

Related jobs

Most watched

Xperia X1

Video Review: Sony Ericsson Xperia X1

First Looks Editor Ian Williams gets hands on with the Sony Ericsson Xperia X1

iPhone

Video Review: iPhone 3GS

We put Apple's latest iPhone through its paces

IT white papers

Search white papers

Top categories

Poll

Poll: Summer smartphones

Poll: Summer smartphones

Which smartphone will you be taking to the beach this summer?

View poll results

Advertisement

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Enter email address to edit your newsletter preferences

Job of the week

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Hiring now on ComputingCareers:

Related IT jobs

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Spotlight

a padlock

Microsoft to plug security holes

Microsoft has given advance warning of a number of security...

Nokia handset

Top 10 articles, 10 July 09

No Nokia Android phone, ActiveX attacks and Google enters into...

Can Google beat Microsoft at its own game?

Google's announcement this week that it plans to step into...

iPhone

Video Review: iPhone 3GS

We put Apple's latest iPhone through its paces

Primary Navigation