Sony Computer Entertainment America (SCEA) is to make popular MTV programming
available on the UMD (Universal Media Disc) format for its PSP (PlayStation
Portable) system.
This is the first such collaboration between Sony and a major TV content
provider.
The initial set of UMD videos are available for $14.99 beginning this week,
and will allow PSP owners to watch MTV shows on the PSP's LCD widescreen, or on
a TV display when using the newly designed PSP's video-out feature.
Among the MTV titles available at retail now are Beavis & Butt-head:
The Mike Judge Collection, Jackass, Wildboyz, Viva La
Bam, and Aeon Flux: The Complete Animated Collection.
"This collaboration with MTV is a key first step in meeting the needs of our
consumers, who are utilising PSP as a video player more than ever and are
thirsting for more content, particularly short-form videos," said Phil
Rosenberg, senior vice president of sales and business development, SCEA.
"MTV's programming is hugely popular, and SCEA can utilise our internal
resources to appropriately manage the publishing and distribution of these hit
shows on UMD."
Sony claims an install base of more than 10 million PSP users in North
America, and 1.4 million units sold over the holidays alone, with momentum
boosted by the recent launch of the newly designed lighter, slimmer PSP, which
adds a video-out port enabling consumers to watch videos at full
standard-definition (720 x 480 resolution) on a TV.
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