Online retailers breaking disability laws

And missing a potentially huge market

Iain Thomson

Many online retailers are breaking disability laws by having poorly designed websites, according to internet usability specialists Webcredible.

A survey of the top 20 online retailers in the UK found that over a third were breaking the Disability Discrimination Act by having sites that are too difficult for some disabled people to use.

Advertisement

The main problems are small text size and final checkout pages which are too complex.

"Some of the best performers let themselves down through sloppiness," said Trenton Moss, director of Webcredible.

"For example, accessibility guidelines are adhered to on most pages but then not on other key sections.

"Surprisingly, the checkout processes were generally poor. There is no point in a site being accessible if there is a 'show-stopper' in the checkout and users cannot continue."

The company rated sites in 20 categories covered by the Disability Discrimination Act, awarding between 1-5 points in each area.

Electrical retailer Currys picked up the worst score in the survey at just 34 points, while HMV nearly topped the poll with 75 points.

Research by Ofcom suggests that disabled computer users under 45 are online more than the national average, and that there are 8.6 million disabled people of working age in the UK with a combined spending power of £80bn.

"Disabled web users of all ages are becoming increasingly savvy and adept at using the internet," said Moss.

"Increasing the accessibility of any e-commerce website will lead to a more commercially successful site and result in increased profits."

  • Have your say
  • Send to a friend
  • Print
  • Digg
  • Reddit
  • Share

Tags:

Do you agree?

Related whitepapers

Related jobs

Most watched

Summit: Salesforce.com on SaaS and information overload

How web services contribute to data headaches

V3.co.uk weekly debrief, 13 Nov 09

This week we discuss the inaugural V3.co.uk Summit

Analysis and Reports

Remote access - Three steps to getting connected

3.4 million UK professionals now work from home – is your company equipped?

Cost benefits of a global collaboration network

This white paper is a must read for organisations looking for evidence of the bottom-line benefits of high-definition video and voice communications

Poll

Impact of Information Overload poll

Impact of Information Overload poll

What is the biggest problem your firm faces as a result of the data explosion?

View poll results

Advertisement

White paper library

Keep up to date with the latest products, services and technologies from the world's leading IT companies; IThound.com brings you over 6,000 white papers, case studies and analyst reports.

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Enter email address to edit your newsletter preferences

Job of the week

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Hiring now on ComputingCareers:

Related IT jobs

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Advertisement

Spotlight

V3.co.uk weekly debrief, 13 Nov 09

This week we discuss the inaugural V3.co.uk Summit

Fingers on keyboard

New Flash vulnerability discovered

Web sites could be vulnerable to Flash attacks

Chris Adams

Summit: Microsoft Office to the rescue

Chris Adams, Office Client product manager for Microsoft UK, explains...

Illegal downloader

Industry and human rights campaigners united in opposition to "three strikes" plan

Critics says government proposals to curb illegal downloading are unworkable...

Primary Navigation