The world's second largest sandwich producer has said that
SAP is "
irrelevant" to the business and does not add value to the manufacturing process.
Samworth
Brothers is a £600m business and a leading UK player in the production of
fresh chilled foods.
The company supplies all the major UK food retailers, including Tesco,
Waitrose, Marks & Spencer and Sainsbury's.
Samworth's stance on SAP is interesting because its major food and sandwich
rival, the £1.4bn
Northern
Foods, uses SAP and has two of its senior IT employees heavily involved in
the SAP User Group.
Northern Foods boasts Asda, Marks & Spencer, Morrisons, Sainsbury's and
Tesco as major customers.
Brian Stein, managing director of Samworth, was formerly managing director of
Northern Foods' Pork Farms business before joining Samworth in 1995, which had
at the time had a turnover of £100m.
He believes that Samworth's investment in facilities over SAP has led to its
rapid growth. "I ran a mile when we first talked about SAP at Northern Foods,"
said Stein.
"Our business is very just-in-time and I am not sure SAP adds value. Northern
Foods' money would have been better invested in new facilities.
"We have not invested in anything as sophisticated as SAP, but we have
invested in new facilities.
"SAP is wonderful if you are making aeroplanes or trains and you've got an
incredibly complex flow of materials. If you run out, you stop making the train.
"With us, when we're making a sandwich, it has to go out in an hour. We're
not making a train that takes six months to build. SAP is irrelevant. It's about
investing wisely in the business."
Daniel McNamara, chief executive at SAP specialist Keytree, believes that
Stein is wrong in his view that SAP is only for large-scale manufacturing.
"SAP covers more and more processes and industries. The scope of its offering
is immense. However, at the core is still the sales and distribution lifecycle,
which is obviously Samworth Brothers' business," he said.
"With the advent of mobile device technologies, and ever-improving hardware
and front-end technology, there is no reason why such a short turnaround
wouldn't be catered for.
"I haven't come across any industries that SAP doesn't cover apart from
front-office trading systems."
Samworth Brothers uses Infor's ERP System 21. Northern Foods was involved in
one of the UK's first upgrades to mySAP ERP, running on the SAP Netweaver
platform.
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