A year filled with high-profile retail data breaches has made consumers more
aware of the dangers of online fraud, new research claims.
A poll by The Data Security Company, commissioned by
Utimaco,
revealed that nearly 70 per cent of respondents are monitoring bills and credit
card activity more closely.
The survey also highlighted increased personal security measures being taken
by buyers to mitigate the risk of personal information data breaches, credit
card fraud and identify theft.
"Holiday shoppers have been rocked by the magnitude and severity of data
security threats that have affected leaders such as TJX, Stop & Shop and
others," said Craig Bumpus, chief operating officer at Utimaco America.
"In addition to capturing the consumer pulse around personal and credit card
data, this survey is a wakeup call to retailers worldwide.
"In order to regain consumer confidence, retailers must deploy processes and
technologies to stem the tide of data breaches and ensure consumer protection."
The research also revealed that 62 per cent of respondents are less likely to
shop at a retailer that has had a publicised data breach.
In addition, 49 per cent do not believe that retailers are doing more to
protect consumer data, while 58 per cent do not assume that their personal data
and credit card information is safe when they shop online.
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