Search giant
Google
is set to take on the world’s most popular encyclopaedia
Wikipedia
with the launch of Knol, an online, user-generated and user-edited learning
resource.
Users will have access to 'easy editing tools' with Google hosting the
service and ensuring Knol content is ranked appropriately in the online search
engine’s search results.
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"Our job in Search Quality will be to rank the Knols appropriately when they
appear in Google search results,” said Udi Manber, vice president of engineering
for Google.
"We are quite experienced with ranking web pages, and we feel confident that
we will be up to the challenge. We are very excited by the potential to
substantially increase the dissemination of knowledge."
In contrast to Wikipedia, Knol will highlight the authors of each entry by
publishing his or her profile.
"The key idea behind the Knol project is to highlight authors," said Manber.
"Books have authors' names right on the cover, news articles have bylines,
scientific articles always have authors – but somehow the web evolved without a
strong standard to keep authors names highlighted. We believe that knowing who
wrote what will significantly help users make better use of web content."
According to Manber, Google’s primary aim is for Knols to cover all topics,
from scientific concepts, and medical information to how-to-fix-it instructions.
Manber acknowledged that Google will not be able to guarantee that all
entrys are of the highest quality, with completely open levels of
participation.
In classic Google fashion, Knol remains under wraps in its first phase of
testing, with usage on an invitation-only basis.
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