Amazon’s new Kindle e-book reader device and ASUSTek Computer’s ultra-mobile
Eee PC are "conspicuous examples" of a new class of internet-connected products
that will become popular over the next five years.
"Both
Amazon’s
Kindle and the
ASUS
Eee PC represent the kinds of devices that we forecast would proliferate
along with mobile broadband access," said Stan Schatt, vice president and
research director at ABI
Research.
Kindle is a portable document reader that accesses the internet via a 3G
cellular connection and allows quick purchase, download, and reading of all
kinds of books and documents. The Eee PC, a tiny, rugged computer with Wi-Fi
802.11 b/g Wi-Fi access, is aimed a lowering the threshold for consumers to
enjoy an online life anywhere, at any time.
The research predicts that some 90 million consumers worldwide will be
accessing such devices by 2012. The largest group will be in search of personal
navigation devices, but a substantial 14 million will come from a "greenfield"
category representing entirely new applications.
"Because this is such a new field, MID makers are in the dark about where
their customers will come from," added Schatt.
"ABI Research has estimated the conversion rates for many traditional
portable devices becoming internet-enabled, but significantly there are brand
new categories coming out, offering completely new applications. The Kindle is
one of the first of these, and we will see more, as yet undreamed of, concepts
entering this market."
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