Information about the digital switchover in the UK is not reaching the most
vulnerable viewers, according to
Ofcom.
A report from the regulator's Consumer Panel found that some consumers,
especially the elderly, are confused about the equipment they will need.
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Ofcom also found that elderly viewers are less confident about installing the
technology themselves.
Consumer Panel chairman Colette Bowe said that the research had raised "
urgent practical issues" about how information and support could be targeted at
vulnerable groups.
However, a spokesman for
Digital
UK, which is handling the changeover, insisted that the message is reaching
the right people as the switch-off approaches the first UK regions.
"Overall the contents of the report are interesting, but we do not agree with
the suggestion that vulnerable groups are not getting the necessary information,
" he told vnunet.com.
"In places like
Whitehaven,
where we have just switched over, the vulnerable groups are getting help and we
would challenge people to say otherwise."
Digital UK claimed that it had not underestimated the challenge and would
work with its partner organisations to provide help over and above the expected
levels.
"We regularly research people's awareness, and the vast majority are aware,"
the spokesman said.
"For a lot of people it is three or four years away and not everyone needs
detailed info on the switchover right now."
The spokesman claimed that residents in the Scottish borders, which will be
switched to digital soon, have a good understanding of the process.
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