O2 has launched
a six-month trial into the viability of integrating Near Field Communications
(NFC) technology into mobile phones.
The operator has teamed up with
Transport
for London,
TranSys,
Barclaycard,
Visa
Europe,
Nokia and
AEG to offer
cashless payments and other services using a mobile phone.
The O2 Wallet system is similar to Barclaycard's
OnePulse
which combines a traditional credit card with a cashless payment system and an
Oyster card.
"Research shows that people are more likely to return home if they leave
their phone behind than their wallet or keys. So why not have your wallet on
your phone?" said Cath Keers, customer director at O2 UK.
"We believe that NFC technology is going to fundamentally change the way
people use their mobile phones."
The trial includes 500 participants invited from the O2 customer base in
London and will run for six months until the end of May 2008.
Each participant will be given a Nokia 6131 NFC handset installed with the O2
Wallet, and will receive a combination of £50 Oyster credit and £60 of prepaid
airtime or credit to their monthly bills.
A subset of 225 participants will also receive £200 credit from Barclaycard
to be used for purchases under £10 at any participating retailer with a
contactless reader installed.
Sandra Alzetta, head of innovation and acceptance at Visa Europe, described
the initiative as the next step in the development and commercialisation of
mobile payments around the world.
"It is an obvious next step following the introduction of Visa payWave in
London, and will allow us to apply the experiences gained through other mobile
trials around the world," she said.
Each aspect of the O2 trial will remain separate, meaning that purchases will
not be billed to the mobile phone account and users will not be able to top up
their Oyster card directly from the embedded Barclaycard account.
Similarly, at the time this service becomes commercially available, users
will have to deal with each account separately in the event of changes or if the
phone is lost or stolen.
"This trial is going to provide insights which will prove crucial to getting
the customer experience right as we bring NFC on mobile to market," said Keers.
"But the trial is just the start. For this to work we will need mobile
operators, banks and retailers working together to fulfil a shared vision. If we
get this right we can place the UK at the forefront of technology innovation."
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