UK web statistics for October show a strong rise in visits to
eBay UK
and other online retailers as users searched for Christmas presents.
EBay UK recorded nearly 250,000 extra visits last month, and
Amazon
showed even stronger growth. The only major site to lose visitors in the UK was
Time
Warner.
"We would expect to see an upward trend in traffic to online retail sites in
the UK in October," said Bob Ivins, executive vice president of European markets
at internet monitoring firm
comScore.
"A survey in the last week of October found that 48 per cent of UK
respondents had already begun shopping for Christmas, but what is perhaps more
notable is the rate of this growth.
"Multi-channel high street stores like
Woolworths
and Boots
experienced significant increases and, if this trend continues, we should see
very strong online sales for high street stores this Christmas."
The research is reflected by similar surges at retail sites across Europe.
Louis
Vitton saw the largest increase in monthly visits in France, beaten only by
transport sites as commuters looked for a way around the strikes.
Only the Germans are failing to shop online in droves, it seems, although an
increased interest in gaming sites following the
launch of Halo 3
has driven growth in the country.
Google.co
m was the number one page visited in all countries, according to the
comScore research.
Around two thirds of French and German internet users visited the site during
October, rising to nine out of 10 in the UK.
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