Nintendo
has scored the first ever zero rating for environmental friendliness in the
Guide
to Green Electronics published by
Greenpeace.
Greenpeace included TV and console manufacturers for the first time in its
regular survey of the IT industry as it believes they generate a
significant
proportion of new electronic waste, particularly with the digital
switchover.
Nintendo managed to get the Guide's only recorded 0/10, a first for the
industry.
"Nintendo has the dubious honour of being the first company to score 0/10 in
the Guide," said Greenpeace.
"Microsoft
did little better, scoring only 2.7.
Philips
is the lowest TV maker scoring only 2.0. The companies are new to the Guide, so
they have plenty of room for improvement."
There was also bad news for mobile phone companies in the Greenpeace report.
Nokia and
Motorola
fell in the rankings after failures in the handset makers' hardware return
services.
Greenpeace used hidden cameras to determine whether shops were taking back
old handsets, and found that staff were either unaware of company recycling
schemes or gave misleading information.
Nokia dropped from top position to ninth, and Motorola dropped from ninth
position to 14th.
"Companies should not be under any illusion that we will not check up on
their claims of green greatness," said Iza Kruszewska, toxics campaigner at
Greenpeace International.
Returns problems were a issue for most brands, including the greenest
manufacturer
Sony
Ericsson.
Samsung
and Sony surged
into the number two and three slots in the Greenpeace rankings after eliminating
toxic chemicals from their products.
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