Google
has released a set of open application programming interfaces (APIs) that lets
developers simultaneously craft applications for multiple social networks.
The OpenSocial APIs will work with any participating social network, and
allow applications to integrate information from the user's profile, along with
data about friends, contacts and activities.
A programmer could use the information to build a messaging application to
exchange instant messages with friends in their network, and potentially across
networks.
An application developed for
Facebook
is limited to this one service, but a set of common, broadly supported APIs
would allow developers to distribute applications across multiple social
services.
Facebook was the first major social network to open up its platform to
developers, and has attracted more than 5,000 applications since June.
Google, however, is going beyond building an open alternative to Facebook's
APIs. OpenSocial also boasts support from enterprise players
Salesforce.com
and Oracle.
Early OpenSocial supporters include
LinkedIn,
Friendster
and Plaxo, as
well as the Google-owned
Orkut social
network. Big networks such as
MySpace
and Facebook are missing from the list of partners.
Google has an advertising partnership with MySpace. Facebook
signed a
similar deal last week with
Microsoft,
which is believed to have outbid Google for the agreement.
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