Whitehall uses social networking to reach silver surfers

Department for Work and Pensions seeks to encourage debate

Robert Jaques

The UK Department for Work and Pensions (DWP) has launched a social networking website that it hopes will encourage debate between older people and the government.

The pilot scheme at www.generationxperience.wordpress.com has been developed in conjunction with the Hansard Society as part of DWP’s Generation Xperience campaign, which earlier this month staged its first UK Older People’s Day.

Advertisement

DWP said its representatives will regularly update the website, start new discussions or contribute to existing ones. They will also moderate the site.

The site will shortly link to other well known social networking sites including Myspace, Facebook, YouTube and Flickr.

The scheme follows recent research for DWP’s Generation Xperience campaign, which revealed the popularity of the internet among older people. Over half of all over 50s have access to the internet, rising to three quarters (76 per cent) of 50-64 year olds. Nearly one in six of those in the 50-64 age bracket have conquered Instant Messaging, social networking sites and internet chatrooms (15 per cent), while emailing is becoming the norm (37 per cent). More than half (56 per cent) of respondents say they have set themselves the goal of 'learning computer skills' as they approach later life.

Pensions Minister Mike O’Brien said: "There are 20 million people over the age of 50 in the UK who have helped build a prosperous economy, a strong society and a better country. It is crucial their views must be taken into consideration.

"With this pilot scheme, we’re using a method of communication that is becoming increasingly commonplace for this age group. As many of the popular social networking sites are oriented towards young internet users, this is an effective way of talking to and listening to older people in the UK and has great potential to reduce isolation and promote digital inclusion.”

  • Have your say
  • Send to a friend
  • Print
  • Digg
  • Reddit
  • Share

Tags:

Do you agree?

Related whitepapers

Related jobs

Most watched

Social networking

Summit: How businesses should manage their brands online

In part one of V3.co.uk's interview with Dirk Singer, he dicusses social media monitoring strategies

RIM discusses new developer tools

Blackberry exec on the latest offerings for programmers

Analysis and Reports

Remote access - Three steps to getting connected

3.4 million UK professionals now work from home – is your company equipped?

Cost benefits of a global collaboration network

This white paper is a must read for organisations looking for evidence of the bottom-line benefits of high-definition video and voice communications

Poll

Impact of Information Overload poll

Impact of Information Overload poll

What is the biggest problem your firm faces as a result of the data explosion?

View poll results

Advertisement

White paper library

Keep up to date with the latest products, services and technologies from the world's leading IT companies; IThound.com brings you over 6,000 white papers, case studies and analyst reports.

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Enter email address to edit your newsletter preferences

Job of the week

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Hiring now on ComputingCareers:

Related IT jobs

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Advertisement

Spotlight

Alcatel-Lucent logo

Summit: Networks swamped by information overload

Alcatel-Lucent's Neal Tilley talks about how enterprises and carriers can...

EU flag

Breach notification laws get green light

Privacy rights strengthened in Europe

Richard Thomas

Summit: Richard Thomas advises on handling the data deluge

Former Information Commissioner speaks out on government databases and data...

oracle sun

War of words escalates between EU and Oracle

Commission comes out fighting after criticism from Oracle and Washington

Primary Navigation