Strong growth in sales of flat panel LCD monitors drove a 37.6 per cent
year-on-year increase in PC monitor sales in China, according to a new market
survey. With sales of traditional CRT monitors plummeting, LCD sales almost
doubled, rising 92.5 per cent, said an analyst from research firm,
IDC. In all, 8.18 million monitors were sold
during the third quarter of 2007.
The unprecedented surge in LCD sales was in part an unforseen effect of an
ongoing government crackdown on internet use. China's government is trying to
increase its control of the population's internet use and also prevent access to
websites that authorities see as undesirable.
As part of this drive, the government announced that it would stop issuing
licences for new internet cafés on July 1 this year. More than 70 per cent of
the country's population accesses the internet through one of China's 130,000
legal and illegal internet cafés. An avalanche of new internet cafés opened
their doors in the months leading up to the deadline. The great majority of
these appear to have purchased LCD monitors, according to IDC analyst, Fiona Wu.
The largest internet cafés in China may have as many as 400 PCs.
As sales increase, China's consumers are also buying larger LCD monitors. "
Due to the shortage of smaller PC monitor LCD panels, prices of 15 inch and 17
inch LCD monitors rose slightly. Conversely, prices of wide-screen and larger
size panels continued to fall. As the price difference between the 17 inch and
19 inch sizes narrows, more consumers tended to purchase the 19 inch LCD
monitors," Wu said in a statement to press.
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