O2 is to host the UK's first interactive comedy show designed for mobile phones.
The operator has partnered with Virgin Radio breakfast show presenter Christian O'Connell and multi-platform content producer USP Content.
Interactive comedy show designed for mobile phones
vnunet.com, 15 Oct 2007
O2 is to host the UK's first interactive comedy show designed for mobile phones.
The operator has partnered with Virgin Radio breakfast show presenter Christian O'Connell and multi-platform content producer USP Content.
The comedy panel show, entitled If an Alien came to Earth, aims to reach a consensus on how best to represent planet Earth to a visitor from outer space, in this case an odd-looking creature with oven gloves for hands.
O'Connell will be joined for the pilot show by actors Alex Zane, Steve Bunce and Iain Lee, who will answer questions ranging from the serious to the ridiculous.
O2 hopes that the show will bring entertainment to people wherever they are, be it on the bus, at the pub or even at home.
The show features an interactive forum allowing viewers to express opinions on the topics raised, and offer suggestions for future discussions.
"Programmes like Have I Got News for You and Never Mind the Buzzcocks have proved extremely popular on TV," said Grahame Riddell, head of content at O2 UK.
"We are now taking this format to the mobile phone with a specially tailored show which we are sure will be popular with our customers."
Each segment is two minutes long and will also be available to view exclusively online on O2 mobile.
The first question to be answered by the panel is: 'If an Alien came to Earth, what cheese would you recommend?'
"This project highlights the increasing need for bespoke made-for-mobile content and If an Alien Came to Earth is a superb example of what we can achieve on the small screen," said Dominic Smales, managing director at USP Content.
Looking to trump the competition by improving on current broadband faults
Data for all, within limits
But analyst warns of significant technological and regulatory hurdles

How web services contribute to data headaches

Remote access - Three steps to getting connected
3.4 million UK professionals now work from home – is your company equipped?

Cost benefits of a global collaboration network
This white paper is a must read for organisations looking for evidence of the bottom-line benefits of high-definition video and voice communications
Keep up to date with the latest products, services and technologies from the world's leading IT companies; IThound.com brings you over 6,000 white papers, case studies and analyst reports.

Chris Adams, Office Client product manager for Microsoft UK, explains...

Critics says government proposals to curb illegal downloading are unworkable...
Do you agree?
Have your say on this article