vnunet.com analysis: Sony OLED TV gets mixed reaction

More applications needed for new technology, say analysts

Simon Burns in Taipei

Sony will begin selling the world's first full-sized organic LED (OLED) TV in December, the Japanese company announced today.

OLED displays have long been touted as a potential successor to LCD screens, because the technology offers greater brightness, better colour reproduction and lower power consumption.

Advertisement

However, manufacturing difficulties have limited OLED use to small screens in a handful of products like mobile phones.

Sony claimed in the announcement that OLED displays boast a structure that enables "unprecedented levels of thinness and lightweight design".

OLED also delivers "advanced levels of contrast and brightness, wide colour reproduction range and rapid response time to realise stunning picture quality" .

The 11in XEL-1 TV will have an official list price of ¥200,000 ($1,735). By comparison, a 19in LCD TV (the closest size to 11in generally available) costs between $300 and $450.

"Sony's OLED displays are certainly beautiful, but we think that they have yet to truly rock the market," said Nomura Securities analyst Eiichi Katayama in a briefing to clients.

Katayama believes that, based on the published specifications, the displays "clearly outshine existing products in terms of picture quality".

"Pixel resolution is only 960 x 540, but image quality here is more than the sum of its pixels," he added.

"A 27in model is already in the offing, but the real issue for now will be getting the TVs to a size where the slimness of the display becomes a real draw. "

Analysts have also called on Sony to integrate new technologies more fully into its product line-up.

"We think that resurrecting the Sony technology story will depend on creating a climate at the company in which it can generate truly striking products that can find suitable applications for ultra flat-panel displays," said Katayama.

  • Have your say
  • Send to a friend
  • Print
  • Digg
  • Reddit
  • Share

Tags:

Do you agree?

Further reading

Sony switches on OLED TV for Christmas

World's first organic light emitting diode TV

OLED TV production to hit three million

Mass production problems still need to be overcome

Canon and Toshiba delay SED TVs again

Production and patent woes stall next-gen flat panel screens

Japanese electronics firms struggle to survive

President and chairman quit at Pioneer; Sanyo long-term credit downgraded to 'junk' status

Related whitepapers

Related jobs

Most watched

Summit: Views From the Valley

V3.co.uk's US office weighs in on the information overload crisis

John Chambers speaks on collaboration

Cisco boss talks up new offerings

Analysis and Reports

Remote access - Three steps to getting connected

3.4 million UK professionals now work from home – is your company equipped?

Cost benefits of a global collaboration network

This white paper is a must read for organisations looking for evidence of the bottom-line benefits of high-definition video and voice communications

Poll

Impact of Information Overload poll

Impact of Information Overload poll

What is the biggest problem your firm faces as a result of the data explosion?

View poll results

Advertisement

White paper library

Keep up to date with the latest products, services and technologies from the world's leading IT companies; IThound.com brings you over 6,000 white papers, case studies and analyst reports.

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Enter email address to edit your newsletter preferences

Job of the week

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Hiring now on ComputingCareers:

Related IT jobs

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Advertisement

Spotlight

deloitte

Summit interview: Deloitte discusses security implications of the data deluge

We chat to Mike Maddison, UK head of Security, Privacy...

ibm logo

IBM boosts mobile shopping with WebSphere Commerce

Update designed to give mobile users a richer, more personalised...

Summit: Intel discusses processors for data overload (part 2 of 2)

More thoughts on how servers can help manage overload

chrome logo

Google plans a Mac version of Chrome

A Mac-friendly version of the browser is in the pipeline

Primary Navigation