MySpace
MySpace Mobile Web allows users to access the site for free on their mobile phones

MySpace launches on the mobile web

Ad-supported beta platform released to consumers

Ian Williams

MySpace has launched a beta of MySpace Mobile Web which allows users to access the site for free on their mobile phones.

The Mobile Web site will be available this week with a wider rollout planned in the coming months to other Fox Interactive Media sites.

Advertisement

"Accessing the internet from a mobile phone will soon be as common as text messaging and voice calling," said John Smelzer, senior vice president and general manager of mobile at Fox Interactive Media.

"It is our goal to deliver these free ad-supported experiences as additional options for our users on top of our incredibly popular premium mobile services. "

The MySpace Mobile Web beta marks the first time that Fox has given marketers the opportunity to reach internet users on mobile devices.

Fox has promised that the sites will offer a considerable amount of free content, tools and services that were previously available only to paid subscribers.

"MySpace Mobile Web significantly lowers the barrier of entry for all MySpace users to access their profiles on-the-go," said Amit Kapur, vice president of business development at MySpace.

Fox has partnered with mobile advertising network Millennial Media to sell and serve mobile-based ads, which includes custom sponsorship packages within MySpace and more traditional display-based ads with other Fox properties, such as IGN, FOXSports.com and RottenTomatoes.c om.

The new service will allow users to send and receive MySpace messages and friend requests, comment on pictures and profiles, post bulletins, update blogs, find and search for friends and view or change 'mood' status.

MySpace rival Facebook recently launched a version of its site specifically designed for use on Apple's iPhone, as well as announcing plans for targeted adverts on the site.

Facebook's move could side-step attempts by some companies to prevent employees accessing social networking sites after fears that it wastes company time.

  • Have your say
  • Send to a friend
  • Print
  • Digg
  • Reddit
  • Share

Tags:

Do you agree?

Further reading

Yahoo

Yahoo adds wiki twist to Mash

New social networking service allows friends to edit profiles

Bebo

Yahoo lands Bebo ad deal

Online advertising in Britain and Ireland to reach 11 million

Online friends 'not as close as real ones'

You've already met your best social networking mates

Don't ban Facebook, pleads union

Set staff guidelines for web access instead, says TUC

Related whitepapers

Related jobs

Most watched

eu flag

V3.co.uk weekly debrief, 6 Nov 09

This week, Europe decides what to do with illegal file sharers

Intel unveils its micro server platform

Small-enclosure systems take aim at hosting market

IT white papers

Search white papers

Top categories

Poll

Impact of Information Overload poll

Impact of Information Overload poll

What is the biggest problem your firm faces as a result of the data explosion?

View poll results

Advertisement

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Enter email address to edit your newsletter preferences

Job of the week

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Hiring now on ComputingCareers:

Related IT jobs

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Spotlight

Piracy, privacy and processing power set to be hot topics for V3.co.uk Summit

Have you got a burning desire to quiz experts from...

iPhone

World's first iPhone virus surfaces

Images of 80s icon Rick Astley spell trouble

Airvana HubBub

Airvana debuts 3G femtocell for offices

HubBub improves indoor network coverage for businesses

shopping key

E-commerce on brink of SaaS revolution

Figleaves founder argues platform-as-a-service vendor will emerge to shake up...

Primary Navigation