Starbucks
and Apple
have teamed up to allow customers to browse, buy and download music from iTunes
wirelessly via their
iPod
Touch, iPhone,
PC or Mac.
Customers entering a participating Starbucks will find their device
automatically recognising and connecting to the
iTunes
Wi-Fi Music Store without the need for a connection fee or hotspot log-in.
Users can then browse, preview and purchase tracks and albums from the iTunes
store.
To celebrate the launch, staff at participating Starbucks stores will hand
out 1.5 million 'Song of the day' cards each day between 2 October and 7
November, which can then be redeemed at the iTunes store.
The service will also include a 'Now Playing' feature which displays the name
of the song playing in the Starbucks store at that moment.
Pricing and selection on the iTunes Wi-Fi Music Store are the same as at the
regular iTunes Store.
Steve Jobs, chief executive at Apple, described the new service as "very cool
".
"Getting free access to the iTunes Wi-Fi Music Store and the Now Playing
service at Starbucks is a great way for customers to discover new music," he
said.
Howard Schultz, chairman of Starbucks, added that the new partnership
combined Apple's "leadership in digital music" with the coffee chain's huge
retail footprint to help customers "discover and acquire new music instantly".
The new service will debut in New York and Seattle on 2 October, and continue
with a national rollout to 350 Starbucks stores in the San Francisco Bay area
from 7 November.
This will be followed by 500 stores in Los Angeles in early February 2008,
300 stores in Chicago in March 2008 and additional markets throughout the US
later in 2008.
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