Seasoned fans of the hugely popular World of Warcraft online game can now log-on to an internet TV show about their hobby.

Web media company On Networks is making its On Warcraft TV show available via the internet and through video-on-demand services such as Apple's iTunes.

The show is targeted at any of level of player, from casual gamers to serious raiders, who want to immerse themselves in World of Warcraft even further.

Hosts Arwen Lietz and Marc Majcher will provide viewers with an "informative play-by-play commentary on how to navigate through the Warcraft universe".

The TV show also features gameplay footage and screenshots, as Lietz and Majcher arm viewers with tools designed to guide them through world instances and boss fights from Azeroth to the Outlands.

"The debut of On Warcraft is sure to appeal to the legions of World of Warcraft players," said the show's producer Cliff Wildman.

"On Warcraft is for any player who wants to enhance their gameplay and maximise their efficiency."