Intel
Intel's Mashmaker allows users to present information from one or more websites on another website

IDF: Intel releases Mashmaker preview

Mash-ups made easy, claims chipmaker

Tom Sanders at Intel Developer Forum

Intel has released a preview of its Mashmaker tool which is currently in a pre-beta phase.

Users can sign up for access to the Firefox download at Intel's Mashmaker website, although the number of sign-ups has already exceeded the available slots.

Advertisement

The software allows users to present relevant information from one or more websites on another website, expanding an apartment listing, for instance, with an overview of nearby restaurants by combining information from Craigslist and Yelp.

In another example, a user could construct a mash-up where the favourite food listed on a friend's MySpace page would be accompanied with a button that enables a reservation at a nearby restaurant selling that food.

The feature would be based on the date and location for a future appointment from the user's calendar and the top ranking restaurants according to Yelp.

Many web 2.0 services are essentially mash-ups, combining two sources of information to create a single new service such as Housingmaps.

But these applications require developers to write code. Intel's tool brings mash-ups to a much broader audience by eliminating the need for coding.

Mashmaker relies on users to categorise the information on a web page, such as street addresses, food groups or phone numbers. Two matching categories can then be combined.

Because the software runs inside the user's browser, the service does not rely on the site publisher to categorise the data. Instead users will collectively create the required tags.

Rob Ennals, the creator of Mashmaker, demonstrated at the Intel Developer Forum in San Francisco how a travel website's list of flights could be expanded with the available leg room for the listed airlines provided by another website.

While Ennals believes that business users could also benefit from mash-ups, the tool relies heavily on data provided by outside sources and would add to a firm's data retention requirements as well as other governance rules.

The plug-in is governed by a proprietary licence for now. Although Intel has yet to decide whether it will release Mashmaker to the general public, Ennals said that the licensing structure might change in the future.

Intel first demonstrated Mashmaker at a company event in June. A video of the demonstration is available on vnunet.com TV.

  • Have your say
  • Send to a friend
  • Print
  • Digg
  • Reddit
  • Share

Tags:

Do you agree?

Related whitepapers

Related jobs

Most watched

Xperia X1

Video Review: Sony Ericsson Xperia X1

First Looks Editor Ian Williams gets hands on with the Sony Ericsson Xperia X1

iPhone

Video Review: iPhone 3GS

We put Apple's latest iPhone through its paces

IT white papers

Search white papers

Top categories

Poll

Poll: Summer smartphones

Poll: Summer smartphones

Which smartphone will you be taking to the beach this summer?

View poll results

Advertisement

Advertisement

Newsletter signup

Sign up for our range of FREE newsletters:

Existing User

Newsletter user login:

Enter email address to edit your newsletter preferences

Job of the week

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Hiring now on ComputingCareers:

Related IT jobs

Search thousands of IT jobs :

Search thousands of IT jobs:

Advanced search

Spotlight

Top 10 IT thrillers

Off-the-wall innovations that make life as easy as 1-2-3

Windows logo

What does Windows 7 mean for Microsoft?

With the sting of Vista still fresh, Redmond has to...

david cameron

V3.co.uk weekly debrief, 10 July 09

This week Conservative Party plans for decentralised data storage and...

Small office

SME tech sales tough despite projected success

Midmarket organisations still tend to rely on manual processes

Primary Navigation