Advertising platform cleared for mobile pages
vnunet.com, 19 Sep 2007
Google has rolled out a version of its AdSense online advertising platform for mobile devices.
AdSense
for Mobile will allow online publishers to sell AdSense ads specifically
formatted for the mobile web, such as pages in the WML, XHTML or CHTML formats.
Advertisers can either provide one slot inside the page, or two slots at the
bottom.
The service operates in a similar way to AdSense for the web. Publishers place AdSense code in their pages to open up ad space, which is then auctioned off to advertisers looking to reach targeted audiences in a certain location or industry.
The publisher is then paid a fee for every user that clicks on the message.
Google is offering the mobile AdSense programme in 11 countries including the UK, the US, France and Germany.
The announcement comes just one day after handset maker Nokia jumped into the mobile advertising market with the purchase of ad firm Enpocket.
The two companies will contend for a slice of a mobile advertising market that is expected to balloon to $11.35bn over the next four years.
Multiple users can view and edit a document at the same time
Global rules needed to save the internet
Open source is the 'backbone of the internet', Westminster eForum told
Remote access - Three steps to getting connected
3.4 million UK professionals now work from home – is your company equipped?
Cost benefits of a global collaboration network
This white paper is a must read for organisations looking for evidence of the bottom-line benefits of high-definition video and voice communications
Keep up to date with the latest products, services and technologies from the world's leading IT companies; IThound.com brings you over 6,000 white papers, case studies and analyst reports.
Join our live chat session on Thursday at 11am to...
Researchers from security firm FireEye have been able to effectively...
Do you agree?
Have your say on this article