Cumulative sales of
Nintendo's
Wii console have overtaken that of the Xbox 360, despite
Microsoft's
12-month head start on its Japanese rival, according to a recent report in the
Financial
Times.
The report is based on the combined sales figures from each console's launch
date through to the end of July, and to the end of August in Japan.
The figures were obtained from market watchers
Enterbrain
in Japan, NPD
Group in the US and
GfK in Europe.
Nintendo's Wii came out ahead with nine million sales, a fraction over the
Xbox 360's 8.9 million, and both significantly trouncing
Sony's 3.7
million PlayStation 3 sales.
Analysts and commentators put the Wii's tremendous success down to its lower
price and its broad appeal to non-gamers.
However, some observers have questioned the Wii's long-term viability owing
to its relatively low hardware specifications and low-resolution output when
compared to its rivals.
"Despite the Xbox's earlier launch in November 2005, it only sells in two
markets: Europe and the US," said an unnamed Japanese analyst.
"Japan is home turf to Sony and Nintendo, so the Xbox is not a player at all.
In contrast, Nintendo has been selling well in all three major markets."
Nintendo's huge success with the Wii and the DS has seen its share price
climb in recent months, jumping over 5.5 per cent to ¥55,400 at the Tokyo Stock
Exchange close on 14 September.
The company's share price doubled last year, and analysts at research group
CLSA are now
predicting that worldwide sales of the DS will surpass 30 million, and sales of
the Wii to hit 20 million, even higher than Nintendo's own predictions.
Nintendo has also revealed that European sales of More Brain
Training from Dr Kawashima are close to the one million mark just 11 weeks
after release, and that Pokémon Diamond and Pokémon Pearl
have sold approximately 1.6 million units in just seven weeks.
However, it is not all good news for Nintendo. George Harrison, the firm's
North American vice president of marketing, will be leaving at the end of the
year when Nintendo US moves its sales and marketing departments from Washington
to New York and San Francisco.
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