Ads could be mixed into a user's daily news feed
vnunet.com, 24 Aug 2007
Facebook is planning to implement a Google AdWords-style advertising system that will target messages at a user's individual profile, according to media reports.
A report in The Wall Street Journal suggests that the advertising system is now the company's top priority.
A Facebook spokeswoman confirmed to the newspaper that the company is working on a new system of advertising, but refused to say whether it will be based on adverts targeted at personal data.
The plan is reportedly at a very early stage and the social networking site is expected to launch a trial service soon.
If the system works in the same way as Google's, marketers will be able to buy keywords that see their ads run next to matched user content.
According to The Times, the advertisements will appear differently from the website's banner ads and boxes and could be mixed up with a user's daily 'news feed'.
Facebook currently has 30.6 million visitors and is predicted to make a profit of $30m (£15m) on its $150m revenue in 2007.
Research reveals mixed reaction to social networking sites in the workplace
Visitors to teen site up 63 per cent in July
Remote access - Three steps to getting connected
3.4 million UK professionals now work from home – is your company equipped?
Cost benefits of a global collaboration network
This white paper is a must read for organisations looking for evidence of the bottom-line benefits of high-definition video and voice communications
Keep up to date with the latest products, services and technologies from the world's leading IT companies; IThound.com brings you over 6,000 white papers, case studies and analyst reports.
Join our live chat session on Thursday at 11am to...
Researchers from security firm FireEye have been able to effectively...
Do you agree?
Have your say on this article