Government officials in the UK said that as many as one thousand gambling
websites could be barred from advertising within the UK.
The new regulations would strip advertising rights for gambling sites in
areas that do not comply with certain regulatory standards, said the
Department for Culture Media and
Sport. The new regulations will take effect on 1 September and will only
apply to regions outside the European Economic Area.
The announcement comes less than five months after UK authorities
decided
to allow gambling sites to advertise on television and radio.
Online gambling hot spots subject to the ban include Costa Rica, Belize, and
the Netherlands Antilles.
Only sites based in countries that are on a designated 'white list' will be
allowed to advertise in the UK. Currently, only Alderney and the Isle of Man
qualify for the list. The department is also reviewing applications from Antigua
and the Kahnawake reservation in Canada.
"I make no apology for banning adverts for websites operating from places
that don’t meet our strict standards," said James Purnell, Secretary of State
for Culture, Media and Sport.
"Protection is my number one priority."
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