PC shipments in Western Europe totalled 11.2 million units in the second
quarter of 2007, an increase of 9.3 per cent compared with the same period in
2006, new Gartner research reports.
According to the analyst firm, the demand for mobile PCs remained the major
driver of sales of PCs, and this trend confirms the changing status of the
consumer mobile PC from a “nice-to-have” device to a “must-have” device.
PC shipments in the UK were found to have totalled 2.1 million units in the
second quarter of 2007, an increase of eight per cent compared with the same
period in 2006. The growth continued to be driven by mobile PCs and consumer-PC
purchases.
Dell showed a decline of seven per cent year-on-year, while the other four
leading vendors grew above the market average. Acer, Gartner reported, exhibited
the strongest year-on-year growth thanks to the expansion of its channel
distribution in retail and its partnership with Dixons.
“The leading vendors undertook an aggressive price war, marketing some mobile
PCs at the value of £299,” said Ranjit Atwal, principal analyst for Gartner,
based in the UK.
Opportunity to increase PC sales in the UK exists. “Attractive broadband
deals and the declining price of PCs are increasing the number of households
that own a PC in the UK,” Atwal added.
“In addition, the recent announcements on new subsidised PC selling
strategies, which included the cost of notebook PCs being subsidised by
broadband providers, Dixons’ association with various PC vendors and Orange or
Carphone Warehouse’s partnership with Dell and AOL, will further boost PC
penetration in the UK market,” Atwal concluded.
PC shipments in France totalled 1.85 million units in the second quarter of
2007, an increase of 7.7 per cent compared with the same period in 2006.
In Germany PC shipments totalled two million units in the second quarter of
2007, an increase of 5.7 per cent compared to the same period in 2006.
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