Contrary to reports that indicate a
high level of dissatisfaction,
Microsoft claims that it is seeing
record high renewal rates of its enterprise software agreements.
In a
posting
on a company website, Joe Matz, corporate vice president of Worldwide Licensing
and Pricing, said that renewal for the company's Enterprise Agreements "
exceeded the high end of our historic range of 66-75 per cent".
Enterprise Agreements are Microsoft's volume licensing programme for large
companies. The programme includes a mandatory subscription to the Software
Assurance programme. The latter entitles customers to free upgrades for their
software at a fee of 29 per cent of the original licence. A user who paid $200
for his copy of Windows Vista, for instance, will have to pay $58 each year
thereafter for potential updates.
Both Forrester Research and
Gartner have recently pointed to rates of
customer dissatisfaction with the Software Assurance programme. Given the large
delays in the release of Windows Vista, many contracts have expired without the
user ever having the benefit of receiving an upgrade.
The high renewal rate suggests that the researchers are wrong. In the posting
on the Microsoft website, Matz went so far as to suggest that customers should
rely on the company's salespeople and partners for "direct and accurate
information" that considers their unique individual situations.
Paul DeGroot, a lead analyst covering sales and marketing for analyst firm
Directions on Microsoft, said that he was surprised by the high renewal rates.
"The lesson here is that customers don't have a lot of good choices,"
DeGroot told vnunet.com. He suggested that customers subscribe to Enterprise
Agreements, and therefore to Software Assurance, because the programme entitles
them to use applications on any number of systems. The alternative requires a
regular audit of all systems to ensure compliance.
"Getting out of Enterprise Agreements involves a fair amount of work and
planning. It's not something that you just stop doing. If you don't plan,
there's a good chance that your company is out of compliance with its licensing.
"
Customers don't really care for the right to upgrade that Software Assurance
provides, DeGroot alleged. But an Enterprise Agreement with the forced bundling
of Software Assurance is typically still less expensive than a regular software
licence.
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