Social networking sites such as
LinkedIn,
MySpace
and
Facebook
are proving a boon for job hunters and recruiters alike, but hirers are being
warned not to rely on technology to the detriment of human experience.
The rise in popularity of social networking sites was highlighted this week
with the announcement that MySpace had reached a milestone of
10 million users in
the UK alone.
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This surge in uptake has made social networking sites a natural hunting
ground for recruitment agencies, as the personal profiles provide ready-made
CVs.
Social sites like
Bebo and MySpace
primarily help people to keep in contact with friends and family, leaving
business contacts to the likes of LinkedIn.
But the social sites have recently been adopted by head-hunters widening
their nets in the search for talent.
"More formal business sites like LinkedIn have become useful platforms for
job seeking and are a useful tool for recruiters to find new candidates," said
Satnam Brar, managing director of ERP recruitment house
Maximus.
"Softer options such as MySpace are largely social and mostly used to keep in
touch with friends, but it seems that they are being used more and more for
recruitment as well."
Recruitment site
Jobtonic
launched Refer-o-Matic earlier this week, an add-on for Facebook that allows
subscribers to view jobs and make referrals with the opportunity to be rewarded
with up to £2,200.
Refer-o-Matic uses subscribers' personal profiles to display positions in
their geographical location.
"By embedding our job vacancies on [Facebook] we ensure that our users have
more opportunities to refer jobs to friends and make money if their friends take
the job," said Nick Goldstein, general manager of Jobtonic.
Ernst
& Young has a Facebook group with over 8,000 members to attract
potential candidates, and
Accenture
has even opened an 'office' in
Second
Life.
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