Mobile payments from 204 million users will generate transactions worth
approximately $22bn by 2011, according to figures from
Juniper
Research.
The analyst firm predicts that the market will be driven by increased uptake
of person-to-person fund transfers, along with the commercialisation of mobile
payments using near field communications (NFC) technology.
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The sector is improving at a rapid rate as cooperation continues to increase,
but resolving business models and revenue share issues need to be prioritised if
the market is to succeed, according to the research.
Fortunately, Juniper claimed to be seeing a "genuine willingness" from major
stakeholders to resolve their differences.
"The technology is available now to enable secure and fast payments to be
initiated on the mobile phone," said report author Juniper Research analyst Alan
Goode.
"The business model still needs some work but there are positive signals
emanating from the industry that will create considerable revenue for all parts
of the ecosystem. I am cautiously optimistic for the future success of mobile
payments."
SMS-based person-to-person fund transfers and payments are expected to drive
the mobile payment market in the developing world.
While in developed areas, greater availability of NFC devices for physical
mobile payments, coupled with secure and easy-to-use applications backed by the
large credit card organisations and financial institutions, will create a
healthy alternative to cash and other mainstream payment applications.
NFC devices like those used in smartcards such as London's Oyster card can be
embedded into mobile phones to offer users an alternative method of paying for
items without needing to carry cash.
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