Research
In Motion (RIM) has unveiled research claiming that its BlackBerry devices
allow users to work an extra hour a day.
The survey, conducted by
Ipsos
Reid, claimed that the handsets increase the efficiency of mobile workers,
allowing the average BlackBerry user to convert an average 60 minutes downtime
into productive time every day.
RIM suggested that the BlackBerry not only increases individual user
productivity, but can boost team efficiency by 38 per cent.
BlackBerry devices offer mobile access to email, internet, text messaging,
organiser and a range of third-party applications.
Recent research by
Yankee
Group found that more than 50 per cent of small business employees in Europe
are classified as mobile workers.
However, smartphones have come under increasing fire for creating an
always-on
culture whereby workers are expected to be available any time and anywhere.
"Contrary to shiny happy ads suggesting that we do more in less time, there
is evidence to suggest that we simply do more, more of the time," said Kaan
Yigit, a director at market research firm
Digital
Life America.
"While being always-on in a social context is a natural for young people,
many of those in the 25-54 age group with families and corporate jobs are
struggling with work-life blending."
RIM argues that the immediacy of BlackBerry enables fast and effective
decision making, and that the average BlackBerry user processes 2,500
time-sensitive emails and 1,200 time-sensitive phone calls a year.
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